About Us
Unlock Hotel Success with Expert Consulting
At JCB Consulting, we are trusted hospitality consultants with over 30 years of hands-on experience in hotel operations, openings, revenue strategy, and guest service excellence. We help hotel owners and operators improve performance, launch new properties, and build stronger teams.
Our founder, Beth Scherer, brings leadership experience from global brands like Marriott, IHG, Hilton, and Choice Hotels International. That means we don’t just advise from the outside — we’ve walked the walk. Our recommendations come from deep industry insight, not theory.
We specialize in hotel openings, brand transitions, PIP execution, revenue optimization, and team training — all tailored to your specific goals. Unlike general consultants, we only work with hotels. This focus allows us to deliver more precise, relevant, and impactful advice for your success.
We stay current by learning from groups like the Asian American Hotel Owners Association (AAHOA), and we continuously adapt our strategies to meet the evolving needs of modern hospitality.
Want to learn more? Contact us or explore our services.
Beth Scherer
Founder
Maximize Your Property’s Potential
At JCB Consulting, we believe every hotel has the potential to outperform expectations. Our mission is to help you unlock that potential through customized, data-backed strategies that improve operations, elevate guest satisfaction, and increase revenue.
Our services include:
Hotel openings, renovations, and PIP management
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Revenue management and budgeting strategy
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Sales & marketing support
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HR and staff development
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Operational audits and SOP improvements
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Guest satisfaction enhancement
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What Sets JCB Consulting Apart
We don’t just deliver PowerPoint slides — we deliver results. Our approach is personal, practical, and grounded in real hospitality experience. Whether you operate a boutique property or a full-service branded hotel, we bring the strategic and operational insight needed to drive long-term success.
From Boston to beyond, JCB Consulting is your partner in achieving measurable impact.
